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London, UK


Health · Mobile, Platforms, and Apps · Software


201-1000 employees



founded in


Launched in November 2016, Cera is a technology-enable care company which has grown rapidly to become one of the largest home care providers in the United Kingdom, as well as one of fastest-growing healthtech businesses in Europe. Cera has nearly 6,000 staff across more than 70 offices in England, Scotland and Wales, and delivers around 30,000 care visits each day. The company has pioneered machine learning, AI and data analytics technologies to transform the care sector - empowering users to live longer, healthier and better lives at home by supporting care workers and predicting changes in the health of users faster than traditional methods. More than 85% of carers using Cera's app believe it enables them to deliver a safer and more effective service. With plans to double the business's headcount through 2021, Cera has established partnerships with a range of public and private sector organisations including the NHS, the Department for Health & Social Care, IBM, Deliveroo and Uber. Cera is actively recruiting for thousands of new care roles, and is a recruitment technology partner of the UK government for the wider care sector through the Join Social Care initiative. These technologies, and Cera's carer network, have been recognised through 30+ industry awards including Most Outstanding Home Care Provider from Home Care Insight from the Home Care Awards, Health Start-Up of the Year. Cera was co-founded by entrepreneur, physician and policy expert Dr Ben Maruthappu, and its advisory board is chaired by Sir David Behan, the former CEO of the Care Quality Commission.

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